Brands riding on Influencers Marketing Brandwagon

Social media has connected us all across globe and changed the way companies communicate with their customers. It is easy to reach out to the customers but at the same time there is intense competition online. Customers at the other end can conveniently share their opinions and feedback about their experience with the products and services and chances are people might be listening, as the adoption of social media channels is high. Falling back on just traditional marketing channels is not sufficient for the companies. Need is to connect with large number of customers across various stratas. Influencer marketing is an extension of companies marketing and has an edge over word-of-mouth marketing as the influencers engage their fan-base with the content they share. These influencers have ardent audiences and they can get their attention for your product and aid them in their decision making process. They act as companies brand ambassador but at the same time be customers advocate. This paper explains the concept of influencer marketing and their types. The paper explains how companies can market to the influencers and how influencers can further target customers.