Big Data Analytics on Banking Sector

Vol-5 | Issue-05 | May 2020 | Published Online: 15 May 2020    PDF ( 280 KB )
DOI: https://doi.org/10.31305/rrijm.2020.v05.i05.024
Author(s)
Yuvraj Chhikara 1; Chetan Agarwal 2; Sandeep Esap 3; Dr. H.S Guruprasad 4

1B.E. Students, Dept. of Information Science and Engineering, BMS College of Engineering Bangalore (India)

2B.E. Students, Dept. of Information Science and Engineering, BMS College of Engineering Bangalore (India)

3B.E. Students, Dept. of Information Science and Engineering, BMS College of Engineering Bangalore (India)

4Professor & Dean (Student Affairs) Dept. of Information Science and Engineering, BMS College of Engineering Bangalore (India)

Abstract

Big Data is a term defined for data sets that are large or obscure that traditional data processing applications are incompetent. In the present world, the banking sector, financial firms, and insurance companies are operating arduous to utilize an entirely data-driven method to advance their interests and improve the assistance they cater to their clients. These are the major regions where banks and financial firms can attain benefits from these are high-level analytics: client experience, performance optimization, and employee obligation. The system proposed by us is used to increase the sales of the product and to analyze both branch sale and individual sale. The system is also used to identify potential customers to improve cross-sell and targeting. We show analysis through graphs, diagrams, Tables, etc. The system has a large number of filters which can be used to analyze the sales at a particular geographical region and at the required time frame Thereby setting the targets to banks in specific intervals and thereby increasing the profitability.

Keywords
Big Data, Banking Sector, Financial Firms, Performance Optimization
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