Barriers in Online Shopping faced by women customers: A Review

Online shopping is not a very old concept in the current market scenario, especially in the south Asian countries. As the technological advancements are taking place the need of the online shopping is also arising with a rapid speed. This study is emphasis on the present scenario of online shopping and the barriers faced by the Indian women customers in their online shopping process. Online shopping is one of the fastest growing sectors of the Indian economy. On the basis of previous literature studies by different researchers and experts found many problems and barriers such as unavailability of internet facilities, education status of women, fear of fraud during shopping in terms of product and payment, no refund policy and return facility provided by the marketers, where to go and what to do if they don’t like the product they ordered, hidden conditions of the websites and limited awareness about online shopping. Trend of online shopping is beneficial for both the customers as well as the marketers. Women shoppers also worry about some factors like mode of payment, fear of fraud in term of products, and payment. So the government and the marketers of online shopping should take some necessary steps to remove the barriers of online shopping to make it a long way to go.