Awareness of BCSBI Guidelines among Rural Satara District

Ultimate goal of each bank should be provide quality service to customer.BCSBI (Banking Codes and Standard Board of India) provides protection to customers and explains how banks are expected to deal with customers in their day-to-day operations. There is need to know awareness and level of fulfillment about these guidelines among bankers. Hence, this paper is an attempt to identify awareness of BCSBI guidelines among rural population and level of fulfillment by banks regarding BCSBI guidelines in rural area of Satara district. Study put to test the hypothesis; all banks under study follow the BCSBI guidelines to render banking services towards depositors and borrowers. Total 96 bankers and 1409 customers are interviewed for this study using structured codified schedule. It is found from this study that no single customer knows all guidelines fully in rural area. And only 51% bankers are aware about BCSBI guidelines. It is also observed that in private sector banks bankers are aware and follow BCSBI guidelines more than public and co-operative sector.Hypothesis testing reveals though the banks have implemented BCSBI guidelines more than 80% it has either not reached to customers or even it has reached they are not satisfied towards it.