Attitude of Educated Women about the role of Media towards Gender Awareness

Media plays a catalytic role in transforming the society in a globalized world. World has undergone rapid changes in all spheres due to the impact of media. Media today hugely influence the perceptions and ideas about the role of girls and women in society. With this view, the researcher tried to study the attitude of educated women about the role of media towards gender awareness. Normative survey method was adopted for this study. Stratified random sampling method was used to select 480 educated women of district Dehradun and district Haridwar. The researcher used self-constructed and standardized ‘Attitude Scale about the Role of Media towards Gender Equality’ for the data collection. Percentage analysis has been done for the analysis of the data. The findings revealed that most of the educated women agreed that media has worked against gender inequality. Most of the educated women strongly agreed that media has made women aware of their rights. Most of the educated women agreed that media has taught women to protect their rights. Most of the educated women strongly agreed that media has made women aware towards gender exploitation. Most of the educated women strongly agreed that media has provided courage to the women to fight against gender exploitation. Most of the educated women agreed that media has raised the voice against gender inequality. Most of the educated women strongly agreed that media has increased the debate over gender issues. Most of the educated women agreed that due to media, gender disparity has become biological disparity. Most of the educated women agreed that media has increased gender equality. Most of the educated women agreed that due to media, gender violence has reduced.