Attitude and Behaviour of Youth toward Organic Food

This survey conducted on the attitude and behaviour of youth toward organic food, data used for this survey was collected through a structured questionnaire, which was designed on the basis of the objectives of this paper. A total of 100 questionnaireswere administered within the campus of Lovely professional University, Punjab. And non-probabilistic sampling method was used in distribution of questionnaires. The data were entered in Statistical Package for Social Sciences Version 14. Various statistical tools and techniques were used to analyse the data. Demographical part of questionnaire was tested using the chi square.The survey finds out that the perception of the people concerning organic food is high toward healthy with means of 4.69. It followed by high nutritional value with mean 4.39, the last on the bottom is all product coming from organic agriculture are certified, means people not consider certification in term of organic product. In terms of behaviour of people in respond to changes in organic product, People would like to buy more organic food if it is more cheap and more accessible in the market, both with mean of 4.41, and then followed by more income with mean of 4.21 the last on the ranking are less packing material and longer shelf life with mean 3.83 and 3.81 respectively.