Adoption Level of Betelvine Growers on Marketing Aspects in Karur District of Tamil Nadu State

Betelvine is grown in moist tropical region in the world. It has been grown under two conditions i.e., natural conditions and controlled conditions. In natural condition in the tropical forest region on the tree it can grow as tall as the tree (Western regions & north eastern regions). Cultivation under controlled conditions (bareja) is in practice in the sub-tropics. The south region where humidity and temperature do not fluctuate abnormally and high humidity with moderate sunshine prevails throughout the year, the natural condition of betelvine growing is practiced. The most probable place of origin of betelvine is Malaysia but today the plants are mostly cultivated in India, Sri Lanka, Burma and Nepal. Chewing of betel leaves is an ancient habit of the people residing in the subtropical countries. It is used in the number of traditional remedies for the treatment of stomach ailments, infections, and generic tonic. It is often chewed in the combination with the betel nut as a stimulatory. Betelvine plays a significant role in the social and cultural aspects of India. The farmers faced difficulty in selling betelvine leaves in the markets due to changes in prices and the government not fixed the price for marketing of betelvine. Hence, there is an urgent need to reducing the constraints in betelvine marketing and the study was utmost needed to improve their adoption level of betelvine growers on marketing aspects in the present scenario.