Application of Achievement-Improvement Model at Tourist Destinations Kashid Beach and Nagaon beach

Tourists visit the beaches, temples, forts, hill stations, etc. Do all the people visit beaches and like all the attributes of it. It would not be possible to match everybody’s liking but to a common band. In this study, a comparison of the attributes offered by two beach destinations: Kashid, and Nagaon is carried out applying the well-known Fishbein Model(Fishbein M. , 1963). Further, researcher developed “Achievement-Improvement Model” to identify the achievement and improvement areas, and its percentages. The model is an extension to the existing Fishbein Model(Fishbein M. , 1963). The model helps the researcher to quote percentage for a particular area for improvement or to state its achievement. It further helps to judge, and compares the number of tourism destinations at once. In this study, Nagaon beach(64.94 %) is performing better as compared to Kashid beach (35.06 %).Researcher identified top five areas of improvement and achievement, for Kashid beach, and Nagaon beach each of tourists’destinations. In addition, If Kashid and Nagaon beaches are treated, and marketed in future as if they are one destination.