Analyzing the Effect of Age and Gender on Advertisement Effectiveness under Elaborative Processing/ Encoding

Advertising merely implies telling and promoting the item. Advertising Management though is an intricate process of employing different media to market a service or product. This process starts quite soon from the advertising research and also encompasses the media strategies that help promote the item. Without a good marketing management procedure in place, the media strategies aren't that productive as well as the entire advertising procedure goes for a loss. Hence, companies which believe in a good marketing management system are generally one step forward regarding marketing their services and products. In the present research the gender and the age of the audiences are main focus of the investigator. For the pursuance of the audience‟s two strategies of processing/encoding of message: (a) non-elaborative encoding of message and (b) elaborative encoding of message were designed. In other words there were four categories of audiences namely: Male Teenagers, Male Young Adults, Female Teenagers and Female young adults. All the four groups had to go through an elaborative processing condition. The main purpose was to see the effect of age and gender on advertisement effectiveness under elaborative processing/encoding of the message.