A Study of Digital Marketing Strategies in Fashion Brands Implementation

Vol-4 | Issue-04 | April 2019 | Published Online: 15 April 2019    PDF ( 467 KB )
Author(s)
Ketan. S. 1; Dr. Vikrant Chauhan 2

1Ph.D Research Scholar, Dept. Of. Management, Himalayan Garhwal University, Uttarakhand

2Associate Professor, Dept. Of. Management, Himalayan Garhwal University, Uttarakhand

Abstract

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Keywords
Digital Marketing, Strategy.
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