Study of Customer Relationship Management Strategies to gain strategic advantage with Special Focus on Indian Telecom Industry

Relationship Management is the buzzword that has gained much importance amongst the companies and researchers as well. Major Objective of Relationship Marketing is to develop mutually beneficial and long term relationship with the customer of the organisation. The present paper explains how Relationship Marketing has played key role in customer loyalty and customer retention related areas in Indian telecom industry. Indian telecom industry is passing through the intense and cut throat competition as of now. This paper also describe as how companies can gain competitive advantage with the use of Relationship Marketing practices in Indian telecom industry.