An Empirical Study of Corporate Social Responsibility Practices In India-A Case Study Of Bharti Airtel Ltd

Vol-3 | Issue-01 | January 2018 | Published Online: 12 January 2018    PDF ( 304 KB )
Author(s)
Pooja Bhagwan 1

1Assistant Professor, P.G Deptt of Commerce, Sri Guru Gobind Singh College, Chandigarh (India)

Abstract

Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. The sound corporate governance practices have become critical to worldwide efforts to stabilize and strengthen global capital markets and protect investors. Corporate governance enables corporations to realize their corporate objectives, protect shareholder rights, meet legal requirements, and demonstrate to a wider public how they are conducting their business. Researches show that investors from all over the world indicate that they will pay a large premium for companies with effective corporate governance. The research was conducted in the Chandigarh and the sample had been collected from employees. In this research, review has been done regarding the complexity of the issue, the opportunities of CSR present in Bharti Airtel ltd, identifying CSR opportunities and the reasons for company becoming interested in social responsibility, market positioning, recruitment and immediate economic impact and degree of commitment.

Keywords
CSR, Governance, Industries, Sustainability
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