An analytical study of India’s Electronics Consumer Goods Industry with reference to Opportunities and Threats due to Socio-Economic Dynamics

India is emerging as the world's largest middle class consumer market with an aggregated consumer spend of nearly US$ 13 trillion by 2030, as per a report in 2015 by Deloitte titled 'India Matters: Winning in growth markets'. Globalization has led to the entry of multinational companies into the Indian markets. World-class leaders in the field of consumer durables and electronic goods have launched their products in India. It is expected that India will have the fifth largest consumer durables market in the world by 2025. The consumer electronics market is expected to increase to US$ 400 billion by 2020. Consumer durables have emerged as one of the fastest growing industries in India. The largest contributing sectors among durables are white goods like air conditioners, refrigerators, washing machines, LCD & LED TVs etc. The aim of this paper is to identify the opportunities and challenges for consumer durable (white products) industry in India and to study the initiatives taken by Government for sustainable growth of business in reference to consumer durable (white products) industry. Secondary data has been used for the study. The findings of this study is that the key growth drivers such as rise in disposable income, rising rate of growth of GDP ,rising purchasing power of consumers with higher propensity to consume, improving lifestyles, western influence, urbanisation of consumers, increasing consumer awareness, emergence of nuclear and double-income families, rise in import from low cost due to various free trade agreements clearly reveals the opportunities for consumer durable (white products) industry in India. But at the same time there are some challenges such as heavy taxation, poor infrastructure, intense competition from MNCs, increase in excise duty, non availability of regular power supply, less expenditure on research &development, for the industry on which they should act upon seriously and should take some initiative measures to overcome these challenges with the help of government .Government should also frame out some policies for particularly this industry so that this industry can contribute well in Indian economy.