Advertising through Facebook and Customer Perception: A Study

Due to the rapid growth in Facebook over the years it has successfully attracted the marketers and consumers across globe. Broadly speaking it comes under the umbrella of Social Media. Social Media has won the trust of consumers to some extent in present day world by connecting with them. Social Media presence has become very important for the organizations to survive in this era of cut throat competition. There is no doubt in the fact that Facebook has emerged one of the significant Social Media platforms not only in India but across world. This paper explores the Facebook Users‟ opinion towards advertising done through Facebook. It explores opinions from residents of Hyderabad, India regarding Facebook advertising. The results show that male respondents hold favorable view as compared to female respondents.