A Survey to Assess the Change in Consumption Pattern of Young India during Lockdown

The entire humanity went into a shutdown to prevent rapid spread of the virus COVID-19. India, being no exception, also declared complete lockdown of the nation on March 25. Closure of economy meant that a remarkable part of population working in the informal sector lost their means of livelihood or their resource inflow was seriously constrained. Reduced income on one hand and non-availability of many goods and services on the other cumulatively had a sizeable impact on the consumption and expenditure behavior of people. People were forced to curtail consumption of many commodities and services and they also accepted many brands or products which were unknown to them otherwise. The present paper makes an empirical survey among select sample of the youth population residing in Kolkata to assess the change in their consumption pattern due to lockdown of the nation.