A study to map customer‟s expectations on adventure camp in Coimbatore

The purpose of this study was to map the expectations of the consumers from an Adventure come physical activities camp in the city of Coimbatore. The results of the market research showed that individual differences in priority of needs and preferences affect purchase intentions depending upon the structure of the choice environment and their pre-built perceptions. The well-developed knowledge structures for familiar brands allow consumers to go for the service with the support of their perception about the service already built through the previous experiences. Conversely, for an Adventure come physical activities camp the inability to predict the perception one holds about such a service due to the past experiences reduces the purchasing intentions. This study makes few important contributions. First, it showed that the customers have a perception towards what they expect as vacationers. The amenities which prove to be the most important factor while making purchase decisions. Finally, it showed how to bridge the gap between the expectations and reality of an adventure come physical camps. The paper discussed the implications of research findings and offered future research avenues along with solutions.