A study to determine the role of social media marketing for the awareness of herbal products in rural India

We are living in 21st century where everything has been digitized and Social Media is playing an important role in digital era. From last decade to till date it is connecting people with each other virtually. On Business part the role of Social Media gets too critical as it becomes the way of generating revenue also. It is found that though Social Media is effective way for awareness but on selling part it is too behind than expectations. In this paper we try to find the effectiveness of Social Media to aware rural population for herbal products and how rural people value for herbal products in their daily life.