A Study on Women Satisfaction towards Selected Home Appliances (With Special Reference to Coimbatore District)

Women are important consumers in the world and also they control almost 80 percent of the household spending. In modern days the role of women in the society has been changed while comparing to ancient period. Every company know that „women are different‟, but marketers need a good understanding of how and why they are different and they should think in the point of view of women as a mom and as a girl. Especially Woman purchasing behaviour depends on emotion, personality, likeliness, ego, fashion, affordable price, design and colour. A study was carried out among 250 women respondents to analyze the satisfaction towards home appliances which are extensively used in Coimbatore districts, the products are refrigerator and Television. It reveals that women respondents‟ personal variables and their level of satisfaction have significant association with area of residence, occupation, number of children and monthly income.