A Study on trend of Fast Food Buying Behavior of Consumers with special reference to Erode District

Fast food is a type of mass produced food that is prepared and served very quickly, was first popularized in 1950s, and may be relatively less nutritionally valuable compared to other foods and dishes. The present study used both primary as well as secondary data. The present study has been undertaken to find out various factors influencing customer’s awareness level regarding fast food services. A sample of 200 respondents was selected for the study based on convenient sampling.