A study on the measurement of customer’s opinion towards virtual banking offered by selected bankers in Vellore District

In a modern business world the technology plays vital role, the fast development service industry is very crucial on it. The banking business drastically promoting its technology oriented services in order to meet customer requirements with most effectively and economically. The customer expectation also changing in a significant manner, where they are eagerly shift to e-banking from traditional banking practices, and also they always ready to expose the high quality of service. Present study is descriptive in nature as the objective of this study is to measure customer’s attitude and satisfaction towards virtual banking services offered by selected banks in Vellore District and respondents have been selected based on convenience sampling techniques. Finally it concludes that Virtual banking has changed the banking scenario most important factor of virtual banking is that it saves time and efforts.