A study on the effect of internet meme as an instrument in conveying political parody

Vol-4 | Issue-8 | August 2019 | Published Online: 16 August 2019    PDF ( 182 KB )
Author(s)
Gouri Malhotra 1

1Ph.D. Research Scholar, Amity School of communication, Noida, UP (India)

Abstract

Humor has been utilized as a device against abuse since ages. With the approach of advanced advances, web images have picked up conspicuousness. Images are mediums that convey data through funniness and parody. Today, web images have turned into a piece of political crusading. This examination paper, therefore, investigation how web images have been utilized to convey political parody. The examination manages the effect of web images on advanced locals and computerized transients in India. Parameters like political commitment, the effect on political perspectives and casting ballot conduct are utilized to investigate the effect of images. Utilizing poll as a device for information accumulation, the exploration presumes that web images are utilized as an apparatus of political talk however does not majorly affect a group of spectators despite the fact that it improves the political commitment of the computerized natives. Elaboration probability model and Agenda-setting hypothesis are utilized as a hypothetical base for the investigation.

Keywords
Political Discourse, Internet Meme, Elaboration likelihood model, Agenda setting, Political Satire
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