A study on Store Layout and its impact on Visual Merchandising in Retail Outlet
| Vol-3 | Issue-06 | June 2018 | Published Online: 02 June 2018 PDF ( 237 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.1258102 | ||
| Author(s) | ||
Dr. K. R. Mahalaxmi
1;
R. Keerthika
2
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1Assistant Professor, Department of Management Studies, Anna University, BIT Campus, Trichy (India) 2Student, Department of Management Studies, Anna University, BIT Campus, Trichy (India) |
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| Abstract | ||
Visual merchandising is the marketing promotion strategy that are implemented in the retail industry by emerging innovative floor plans and three dimensional display using store layout techniques in order to increase the sale. This study examine the store layout strategy in relation to visual merchandising and assist the managers in developing better merchandising techniques for retail stores. This study also helps to find out the analysis the impact of various visual merchandising variables on store layout. |
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| Keywords | ||
| Visual merchandising, retailing, stores layout | ||
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