A Study on Relationship among Components of Dimensions of Perceived Risk in Web Based Shopping in Punjab

Perceived risk is perception of risk in web based shopping. Growth of Internet has resulted in boom in online shopping but it is comparatively less due to presence of perceived risk. Perceived risk is a critical issue having various dimensions such as perceived performance risk, perceived time risk, perceived psychological risk, perceived financial risk, perceived privacy risk and perceived source risk. The present paper is an attempt to identify dimensions of perceived risk and to find out correlation among components of these dimensions. The study will enable e tailors to reduce these dimensions. For this 400 valid questionnaires from high educational institutes of four major cities of Punjab were collected and studied. The study found significant correlation among components.