A study on Investor Preference for various Stocks and Investment Strategy during different Market Trends

Investors are having different preference and demand for various industries and stocks. As there is well notion about Indian investors that they move along with trends as they buy when market is at peak and sell when market is at recession. The researcher has tried to find out the investor investment preference for different companies and stocks in order to know if the notion hold good for Indian investors or it does not hold good for Indian investors. From the literature already available it is clearly supported that investor preference and demand changes with the trends and buy or acquire the marketable securities when their confidence is high. Therefore, most of the investor based their decision on sentiments rather than fundamental or technical analysis. The present study is conducted to find out investor preference during different market trends.