A Study on Investment behavior and preferences of retail Investors in Gurugram City

This paper aims to find the behavior of individual investors of Gurugram city regarding their investment pattern among a number of investment avenues available in the Indian financial market. The major factors behind an investment are the safety of principal amount, liquidity, income stability, and appreciation. A variety of investment avenues are available such as fixed deposits, Government Securities, Corporate Bonds, Insurance policies, Real estates, Commodities, Shares and MFs, Gold and Post office schemes like KVP and NSC etc. All the investors invest their surplus money in the above mentioned avenues depending on their risk taking attitude. “No gain without pain” it is the golden principle of investment management. More risks lead to more profits. Investors cannot avoid risks but they can minimize the risk by investing their money in various forms of safe investments so that they can get a moderate profit.