A study on Impact of Consumer Reviews on Consumer Behavior with reference to Restaurants in Bengaluru

The current generation has seen a major increase in usage of restaurants which has given birth to applications which let the consumers rate the restaurants on a scale of 1 to 5. This rating is letting the other consumers to know where they are putting their money. This sudden increase in the Restaurant industry and due to the availability of ratings of the restaurants consumers buying behavior has been affected in a tremendous way. This paper aims at analyzing the role of consumer reviews on the buying behavior of consumers, the perception of the consumers on various review platforms and to study a qualitative impact of consumer reviews on restaurants.