A Study on Distribution Channels in Cement Industry

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.”-Philip Kotler. Marketing is in all the paces. Formally or informally, folks and organizations interact during a large variety of activities that might be called selling. There are four P’s of promoting combine particularly 1. Product 2.Price 3.Promotion 4. Place (Distribution).A major focus of this text associated with channels of distribution in Cement trade. A channel of distribution contains a group of establishments that perform all of the activities used to manoeuvre a product and its title from production to consumption. This analysis has centered in cement industries confined with retailers and consumers.