A Study on Deceptive Advertising and Role Played by Celebrities

This will not be wrong to put the deceptive advertisements on the hot seat. Deceptive advertising and the major role played by celebrities in them is the major attracting factor for the consumers. The question mark can be put in front of three sensitive topics first is the deceptive advertisement, second is the role of celebrities and finally, the question is of consumer protection. Consumer Protection Act, 1986 was one of the biggest achievements of that year and later on, it was amended in 1993 to widen its scope. An advertisement must ensure honesty, truthfulness, decency, ill-treatment of weak sections of society particularly children and fairness in competition, violation of any of these factors may lead to deceptive advertising. This study aim's at discussing various case studies and presents a critical view. The paper has reviewed the most of seminal studies in the area of deceptive advertising and role of celebrities and makes an attempt to do research that looked the fasting pace of deceptive advertising and celebrities acting as the spine. The result suggests that as these acts of deceptive advertising are increasing at a fasting pace, the time has come to put a full stop. Suggestions have been provided by keeping in mind the case studies and laws formulated by Advertising Standard Council of India.