A Study on Customer Satisfaction towards LG Home Appliances with Special reference to Erode Ctiy

Now a days in modern society people used more electronic home appliances. LG is the global leader in home appliances industry also the fast growing industry in India. The Company’s success is depending on their steps taken towards customer needs and satisfaction. This paper focuses to study on customer satisfaction towards LG Home appliances with special reference to Erode city. A sample of 200 Respondents data was collected using a questionnaire. The statistical tools used for analysis are simple percentage, Chi-square, Anova and weighted average ranking score analysis was carried out using SPSS Soft ware. The result of the study shows that the maximum of the customer prefer LG Home Appliances for the factors like Reasonable Price, Innovative technology, Exchange offer, Brand image, Best quality, Guarantee and Warrantee etc., Also the consumer given the first rank to the factor “More Varieties” from that it could be concluded that the consumers are having high level of satisfaction. This survey given guarantee to the companies about the customer satisfaction and level of expectation.