A Study on Customer Preference and Satisfaction towards Selected Textile Showroom in Thuraiyur Town

People today are extremely aware of the various brands in the markets and conscious of the product that they are use or consume. They pick and choose carefully according to their needs, style, and preference and so on. They all are well aware and familiar to the today’s brands and buying behavior. Clothing has been one of the primary needs of mankind. Today majority of the people have got used to purchase their clothing through a wide variety of retail textile showrooms. This research was conducted by using the primary data source and the survey method. The researcher has collected the data from Thuraiyur Town. The researcher has collected the data through questionnaire from Thuraiyur Town people. Finally, the data was collected from 100 respondents respectively. In this paper the authors try to focus the Customer Preference and Satisfaction towards Selected Textile Showroom in Thuraiyur Town.