A Study on Customer Preference and Impact of Online Food Service Apps

Online food ordering is one of the various services in e-commerce where a shop offers its customer access to interactive menus of the meals so that the customers can place orders . This is done through a website that is available to the customer over the internet on their personal computers or mobile phones. Just like ordering other consumer goods online, online food ordering usually involves creating user accounts for the customers so that they can easily place orders every time they visit the website. The customer selects from a list of available foods and pays to place an order for the chosen food. Payment can be done by credit/debit card, or in some cases through online checkout systems like PayPal. Some food stores may allow the customers to pay on delivery or during pick-up. The customer chooses to have the food they chose either delivered at their homes or places of work. The introduction of online food online food ordering system is a big milestone in food industry and this paper aims at studying the customer preference and impact of various food ordering apps in our day to day life and what factors have contributed to this great deal of food service app usage.