A Study on Customer Perception & Satisfaction on Patanjali Products with special reference Ernakulam District

Customer satisfaction is one of the main objectives of any organization. Every organization tries to know the customer satisfaction about the product. Patanjali is one of the newest and fastest growing FMCG Company in India. The study of “customer perception and satisfaction of Patanjali products reference to Ernakulam district” has brought to the surface many areas were PAL need to pay attention. This study reveals the perception and satisfaction of using customer of Patanjali product. It has to improve the customer care service and accessibility of the product to the customer effectively. In an emerging economy like India, the fastest growing sector is retail where customers are alwaysKings demanding more in terms of prices, quality and safety. Patanjali needs to align with the demands of India‟s increasing middle class.