A study on consumers awareness and consumption pattern of ghee brands in Coimbatore District
| Vol-4 | Issue-03 | March 2019 | Published Online: 13 March 2019 PDF ( 187 KB ) | ||
| Author(s) | ||
| Dr.N.Tamilchelvi 1; Ms.M.Lavanya 2 | ||
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1Associate Professor & Head, Department of Commerce, Thavathiru Santhalinga Adigalar College for Arts, Science and Tamil, Perur, Coimbatore (India) 2Ph.D Scholar, Department of Commerce, Thavathiru Santhalinga Adigalar College for Arts, Science and Tamil, Perur, Coimbatore (India) |
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| Abstract | ||
Today, India is 'The Oyster' of the global dairy industry. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. The present study is based on the awareness and Consumption pattern of Milk and Milk products among the customers. The study mainly concentrated on general price level, quality & consumer expectation overall satisfaction, general awareness and consumer preferences of Milk. |
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| Keywords | ||
| Dairy industry, Milk products and consumer expectation. | ||
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