A Study on Consumer Awareness of DTH Service

This paper reveals the consumer awareness of entertainment concept through Direct To Home (DTH) technology in Pollachi taluk. The study is focused on the six kinds of brands of providers DTH service namely, Dish TV, TATA sky, Sun Direct, Reliance big TV, Airtel Digital TV, Videocon d2h. For the study, 146 sample consumers are selected in pollachi taluk by adopting convenience sampling method. Primary data have been collected through a well structured questionnaire. Pilot study has been conducted and for based on their opinion necessary modifications were made in the actual questionnaire. The collected information were reviewed and consolidated into a master table for the purpose of analysis. The data were further processed with the help of the statistical tools for getting meaning full out come. The Chi-square tools to be used. The study shows that the awareness level of DTH services is restricted to only a certain section of the society. Hence, Manufacturers must concentrate on the needs and demands of various customers depending on their requirements.