A Study on brand Positioning of Coke in Hyderabad

Brand positioning has become an important concept in today’s market, with vicious competition among companies to gain consumers attention and increase their sales with almost similar products. In order to achieve success they have to fulfil consumers needs and also be significant in the market, these criteria are fulfilled by brand positioning. In this paper we try to gain an insight in to positioning of brands by studying brand Coca-Cola and help to understand this concept better. What a brand is, its advantages, what positioning is all about brand positioning and its uses. The process of positioning, the various approaches to positioning, the challenges faced by companies while positioning their brands are also discussed here.