A Study On Behavioural Intention of Students to use Bharat Interface for Money (BHIM) App in Chennai

Bharat Interface for Money (BHIM) which is an endeavor of the Government of India to provide a platform for ensuring easy, fast, reliable and secure online payments in line with the desire of the Prime Minister to move on to a cash-less economy. BHIM could be used in conjunction with other Unified Payment Interface (UPI) applications together with one’s bank account to ensure fast online transfer of money. This indigenously developed app by the National Payment Corporation of India (NPCI) strives service the nation and take the nation towards a “Digital India.”. The study is being conducted with the primary aim of analysing the behavioural intention of students to use Bharat Interface For Money (BHIM) app in Chennai. The other objectives would be to study their level of satisfaction with respect to the app with respect to the four key constructs performance expectancy, effort expectancy, social and facilitation conditions. This study has revealed that effort expectancy has a significant positive effect towards students’ behavioral intention to use BHIM app. This shows that students believe that it is helpful to use the app. face for Money (Bharat Interface for Money (BHIM) which is an endevour.