A Study on Awareness Level of Health Insurance among Youth with Special Refernce to Banglore

Health insurance is a protection product which covers medical and surgical costs of an insured person. Health insurance covers whole or part of the risk of a person incurring medical expenses. The study examines the awareness level of health insurance among youth in Bangalore and also finds out the reasons for opting and for not opting health insurance policy. The sample size for the study is 409 respondents. the data collected through convenient sampling through questionnaire. Most of the young people are aware regarding health insurance. The main reason for opting for health insurance is due to the tax benefits and the risk cover which it provides. The reason for not opting for the health insurance is mainly because it is expensive. There is a need for coming up with insurance policies that are structured in a way that it is opted by middle class and lower middle class families.