A Study of Customer Relationship in Digital Marketing
| Vol-3 | Issue-12 | December 2018 | Published Online: 10 December 2018 PDF ( 131 KB ) | ||
| Author(s) | ||
| Dr Surjeet Kumar 1 | ||
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1Principal, Shekhawati Institute of Technology, Sikar (India) |
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| Abstract | ||
In this study, it shows how brand communication, query management service, and interactivity can help marketers boost customer relationships. The use of digital marketing channels for building customer relationships and long-term loyalty has recently gained attention. Thispaper talks about the Customer Relationship in Digital Marketing. |
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| Keywords | ||
| digital marketing, customer relationship management | ||
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