A Study of Attitude and Perception of Millennium City Investors for ULIPs

Now a days, finance and insurance companies are offering various types of financial products in the market to cater to the increasing competition. But for an ordinary investor, the investing decisions are not easy. Rather present scenario has made it very complicated. The investors’ posses little knowledge about products due to which they can be cheated by agents. This study throws a light on ULIPs and their perception among investors. This work enables the investors to narrow down their investment objectives. The aim of research is to judge the investment behavior and attitude of investors and their investment preferences in relation to ULIPs. The paper also analyses the relationship of demographic variables on investor’s attitude. The perception of investors will help to measure the thinking process about ULIP’s as an investment avenue.