A study of analysis of Indian‟s most valuable banking brands with Global ranks

A brand can simply be termed as a unique identity of a product or service offered by a particular organization. It enables both, the organization as well as the consumer to differentiate between similar products or services offered by competitors. One of the key indicators of growth of the services sector is its contribution to the gross domestic product (GDP) of the country. Services contribute about 56.9 per cent share in GDP (2017). With share of services in employment being 28.1 per cent in 2016, share of services to total exports in 2013 being 32.8 per cent and an export growth of 4.8 per cent (2016), our country is ranked 10th in terms of overall GDP and 12th in terms of services GDP in 2016.Banks are selected on the basis of its global ranking reports of world’s most valuable banking brands in Banking , which is the world’s leading independent brand valuation and strategy consultancy . The brand finance puts thousands of the world’s biggest brands to the test every year, which evaluates strongest and most valuable brands.