A Revise of Brand Awareness towards milk Product in rural Maharashtra

Vol-4 | Issue-01 | January 2019 | Published Online: 20 January 2019    PDF ( 315 KB )
Author(s)
Dr Prakash Hemraj Karmadkar 1

1MMS, PhD(Management), Research Guide (Management and Commerce), HOD PhD Research Center, PES' Institute of Management and Career Development, Nigdi, Pune (India)

Abstract

ABC milk product Pvt. Ltd has better for the dairy business in rural Maharashtra within a very short span of time, Began in 1976 an a modest scale with a small collection center and door to door delivery. ABC Stamp is a trusted symbol of pure Milk and Milk products in millions of households and commercial establishments across rural Maharashtra. This research found potential of the milk product in this particular area but company has concentrate about their quality and services. It will be help to create brand image and it will be automatically affecting of customer satisfaction.

Keywords
Milk Product, Dairy, Traditional product
Statistics
Article View: 347