A Literature Review on Role of Television as Mass Media in the Lives of Indian Women: An Analysis

Television has been profoundly influencing the lives of Indian women since its advent. Television as a powerful mass media in India has become the major source of enlightenment, leisure and infotainment. Television has proved to be vital medium in effecting the attitudes and emotions of Indian Women. Television as a mass media has been successful in creating awareness among Indian women about their constitutional and legal rights. Television has established itself the most powerful medium of communication both among educated and uneducated women In this paper an extensive review of literature has been carried on to have a better understanding on the role of Television in the lives of Indian Women. Literature review has been done from various books, journals, published papers etc.