A Conceptual Study on Evolution and Revolution of E-Commerce in India

This paper uniquely reports beginning of e-commerce and all encompassing present scenario of online retail in India. Desk research and extant review of literature from reliable market research reports, books, diaries and web has been done to decipher internet penetration, evolution of e-commerce and present scenario. Concentrate observed that India is third largest nation in terms of internet users. India will drive e-commerce in Asia pacific region after China and Indonesia. Reasons hampering India from discovering place in worldwide retail e-commerce index are additionally placed in foreground. Sequential events leading to development of different types of e-commerce in India are delineated into two waves to understand the evolutionary process. Out of all out non-travel B2C e-commerce, online retail holds huge fifty percent share and its prospects for future development are extremely positive.