A Conceptual Study on Buying Behavior of Indian Rural Consumers

India is a country which is based on agriculture; rural India is a pillar of Indian society. In ancient times India's social aspects of rural areas was very strong, but after the independence contribution of rural areas on social growth has not grown as per expectation, but presently the growth of rural areas is galloping at a faster rate as compared to urban areas on the backdrop of enhancement of education and various government schemes which have acted as booster for the rural economy. Business and society these are interrelated word that is based on the interrelationship between them. Business starts with the society, for the society and end with the society. Mahatma Gandhi saw the dream of Indian development, with the customs, faithfully, equality. The current paper tries to assess the buying behavior of Indian rural customers.