A Comparative Study of Impact of CSR Awareness on Employee Satisfaction with Special Reference to Select Indian Public and Private Sector Banks

The main purpose of the study is to analyze the impact of corporate social responsibility awareness of employees on their satisfaction level. Employee satisfaction simply means how much satisfied the employee is with his or her job. This satisfaction is attributed to a variety of factors like workload, teamwork, compensation, flexibility, recognition etc. It is the social responsibility of the organization towards its employees to keep them satisfied and motivated. A happy and satisfied employee remains loyal towards the organization and keeps his job on his priority. CSR deals with the relationship of any organization with its; stakeholders. These stakeholders are society, government, buyers, suppliers, customers and employees. This study is focused towards the employees only. Only a few researchers have given importance to the concept of CSR in employee satisfaction in retail banking sector and the number of researches on comparative study on retail banking are very less. Linear Regression analysis and independent sample t-test has been used to compute the results on SPSS 20. It has been found that both the banks whether it is public or private, are conducting CSR activities. The employees of both the sectors are pretty much aware about the CSR policies and activities running by their respective banks. No significant difference has been found in the awareness level about CSR of the employees of select public and private sector banks. A significant impact of employee CSR awareness on the employee satisfaction level has been found in the study. Somewhere the employees feel motivated and loyal towards their banks because their banks are indulged into a number of CSR activities.