A Comparative Study of Gender Roles in Animated Films

Vol-4 | Issue-10 | October 2019 | Published Online: 14 October 2019    PDF ( 207 KB )
Author(s)
Gouri Malhotra 1

1Ph.D. Research Scholar, Amity School of communication, Noida, UP (India)

Abstract

Gender orientation stereotyping always has and still exists in our society. Though this issue is getting prominently genuine as gender stereotyping has now reached the young masses, it has now arrived at the youthful masses, who are substantially more acquainted with the simple, apparently easy impact of the mass media communications. In this study, the researchers have all in all dove into gender roles in animated movies, explicitly. The objective of this research is to understand how gender perspectives and gender favoritism bias impact a specific film’s image of the world and the way narratives are being organized to emphasize the effect of male characters in motion pictures, conducted through the research method of content analysis. The outcomes point to the extremely evident shortage of female characters when contrasted with male characters. As such, it is safe to assume that the presence of gender equality borders from slim to absolutely none. Should this issue persevere, there is a plausible, almost certain chance that youngsters these days will undoubtedly have a skewed viewpoint on gender roles and hence, will just push the impact of gender orientation stereotyping deeper while at the same time leaving a mark, dim battle for gender equality.

Keywords
comparative, gender roles, animated films, stereotype, communication variable, communication characteristic.
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