A Comparative study of CRM in Telecommunication Sector in India

CRM is the new and attractive dimension in marketing to studied the academician and researchers. In Indian Telecommunication sector have seen massive changes over the year and fascinate to researchers examine the factor to maintain and build the relationship with customer and telecom service provider. This comparative study focuses on various service provider and find indicator to establishment of relationship. In Indian telecommunication sector rapidly change in terms of innovation and also change the CRM practices. CRM is the new emerging concept that comprises people, process and technology and used for retain their customer and satisfy to give customized product or service which was based on customer data.In the current scenario Telecommunication sector facing immerse competition whereas the retention and loyalty is the big issue for the telecom service provider. CRM will help to identify, segment and target the profitable customer and these customers contribute in the organization wealth.