A Case Study on “Uncancer India: A Hope for Survival”

As a young student, Mr Arvind arrived from his home town of Warangal district in Andhra Pradesh in the year 2011, to the city of dreams Mumbai, to pursue his passion for serving the society and creating social impact through his education and talent. However, one fateful day Arvind was diagnosed with cancer. His treatment started, and he successfully survived the deadly disease. This incident acted as a trigger for him to think about the lakhs of Indians who are fighting against cancer. The dilemma for him was that if he had to face so many challenges, what about the several others? How difficult is it for the families of other patients who are trying to save the lives of their loved ones? Thus, he decided to provide navigational support to mainly bridge the information gaps in terms of finance, diagnostic help, and geographical barriers to cancer patients and also effective networking amongst cancer patients. Hence, came his Venture "Uncancer India" for cancer patients. Through this case, we are going to find will Arvind plans to reach out to the millions of cancer patients through a sustainable business model.