CRM practices followed in management institutions in Northern India

Customer relationship management has been used among several service sector organizations over the world. Despite the extensive research on the implementation of CRM practices in the service sector, there is a lack of empirical studies on the implementation of the CRM practices in the education sector. The present study tried to identify the CRM practices being implemented in management institutions with reference to students and its effect on the student-institutions relationship. The education sector is a highly competitive market and its main focus is on the students and maintaining good contact with them and to satisfy the student’s needs.