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| 16 |
A Study on the Human Resource Functions in the Digital Era |
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| Dr. S. Yuvaraj 1 ; Mrs. M. Divya 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 70-73 | ||
One Day International Conference on "INNOVATION IN MANAGEMENT PRACTICES"
Conference Date: 26-Sep-2018
Organized By: Department of Commerce, SANKARA College of Science & Commerce, Saravanampatty, Coimbatore (India)
ICIMP-2018
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| 17 |
A Study on the Influence of Advertisements and Peer Groups in Purchase Decision-Making Process |
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| Dr. S. Yuvaraj 1 ; Ms. Anne Mary Antony 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 74-79 | ||
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| 18 |
A Study on Organisational Practices that Influence Employee Engagement at New SPP, Erode District, Tamilnadu |
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| Dr. A.C. Deepa 1 ; Dr. N.Kodhainayaki 2 ; G. Illakiya 3 | ||
| Category: Conference Paper | Subject: Commerce | Page: 80-83 | ||
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| 19 |
A Study on Work Life Balance in Hotel Employees,Trichirappalli District |
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| Dr. D.Suresh 1 ; M. Farzana begum 2 | ||
| Category: Conference Paper | Subject: Management | Page: 84-88 | ||
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| 20 |
Consumer’s Perception on Digital Marketing Channels and their Influence on Buying A Smartphone |
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| Dr. S. Yuvaraj 1 ; Ms. R. Indumathi 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 89-93 | ||
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| 21 |
Calendar Variances in Indian Stock Market – Conceptual Perspective through Literature Survey (Day-of-the-Week Effect) |
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| Dr. V. Sureshbabu 1 ; R. Vinitha 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 94-97 | ||
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| 22 |
Impact of Globalization on Indian Education System |
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| Dr. S.Karthik 1 ; Dr. R.Selvakumar 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 98-101 | ||
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| 23 |
Account Holder‘s Satisfaction towards Post Office Savings Account (with special reference to Madukkarai Block Coimbatore District) |
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| Dr. G.Ravindran 1 ; V.Venkatachalam 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 102-108 | ||
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| 24 |
Green Marketing and its Problems on Global Environment |
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| Dr. Fathima Nagoor 1 | ||
| Category: Conference Paper | Subject: Management | Page: 109-109 | ||
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| 25 |
A Study on Customer Intention in Online Shopping of Smart Kitchen Appliances |
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| Dr. K. Gunasundari 1 ; Ms. P. Karthika 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 110-113 | ||
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| 26 |
Talent Management on Employee Retention |
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| Dr. S.Yuvaraj 1 ; Ms. S. Bhavani 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 114-116 | ||
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| 27 |
A Study on Airline Revenue Management |
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| Dr. A.Muthusamy 1 ; G.Kalpana 2 | ||
| Category: Conference Paper | Subject: Commerce | Page: 117-120 | ||
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| 28 |
Green Marketing in India – A Study |
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| Dr. P.Loganathan 1 ; S.Geetha 2 | ||
| Category: Conference Paper | Subject: Economics | Page: 121-123 | ||
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| 29 |
Innovative Strategies of Companies for Staying Cost Competitive |
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| DR. N.Ananthi 1 | ||
| Category: Conference Paper | Subject: Management | Page: 124-126 | ||
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| 30 |
Customer Adoption and Satisfaction towards Digital Banking Services with special reference to Coimbatore City |
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| Dr. S.Vinoth 1 ; Dr. D.Dilip 2 | ||
| Category: Conference Paper | Subject: Management | Page: 127-131 | ||

